Shaï wear (human packing), sex sells....

The Shaï interactive catalog. Unfortenatly this catalog is removed due to the fact that it was the summer 2006 clothing catalog. Anyway when it was available it was downloadable, and I of cours in my eternal chase for the extraordinairy things I was that smart to keep a copy on my PC. Anyway here is the proof, or at least the thought that sex sells. The catalog consisted of a interactive quicktime movie where a rollover with the mouse would cause the movie to halt and show details about the clothing, like; color, size and name. There was a women-men version, a women-women version and at last a men-men version. You are warned it's pure pornograhpical material, but anyway from my point of view an interesting and daring campaign to sell a product. I think that Shaï is a very interesting brand that likes to find new ways to get attention. We saw this kind of daring advertisement from a brand like United Colors of Benetton, the bullet pierced t-shirt from some Yugoslavian soldier that died during the war. Here you can find out more about Shaï and here used to be the videocatalog.